Popis
This monograph’s objective is to innovate language schools’ business model. To achieve this goal, it was necessary to examine the current theoretical knowledge in the area of the business model of language schools, to analyse the market environment, the current business model of language schools and the requirements of language school clients. The analysis of the market environment was based on methodical sheets that allowed us to perform a competitive analysis, characterise the market and identify important external factors that influence the market environment of language schools. We analysed the business model of language schools in two ways.
Obsah publikace
Obsah publikace Transformation of the business model of language schools
O autorech
Ing. Karel Slinták, Ph.D. (profesní informace na webových stránkách UTB ve Zlíně)
Ing. Lucie Macurová, Ph.D. (profesní informace na webových stránkách UTB ve Zlíně)
Ing. Tomáš Urbánek, Ph.D. (profesní informace na webových stránkách UTB ve Zlíně)
Ing. Radka Rejzková (profesní informace na webových stránkách UTB ve Zlíně)
